ICO Success
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Category Archives for Strategy

What’s Awry With ICOs?

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As the blockchain community works hard to gain more mainstream lure, there’s still one main hurdle that they’ve yet to conquer: its Wild West track record. This reckless reputation has terrified off more traditional investors, and for good reason. The last rush of ICOs was riddled with empty promises and misinformation with nearly 80% of […]

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5 Key Website Components For Positioning Your ICO

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Launching your first initial coin offering isn’t a process that should be taken likely. The performance of your ICO can lay the groundwork for your future success—or lack thereof, if the event is a flop. Anyone who’s done any basic research into launching an ICO knows that a solid marketing campaign and a bounty program […]

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5 Tips to Effectively Communicate with your Audience during an ICO

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Have you ever noticed how most successful blockchain projects are in constant contact with their audience? Community building is one of the most important parts of running a successful marketing campaign, especially when you’re looking to generate awareness on the weeks leading up to your initial coin offering. As we mentioned in the 12 Pillars […]

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6 Things to consider while preparing for an ICO

6 Things to Consider While Preparing for an ICO

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The initial coin offering is one of the most important events for blockchain startups. Successful ICOs attract investors and help generate more buzz around your project, while a lackluster initial coin offering could stop your startup dead in its tracks. Launching an ICO successfully depends on a number of factors. You must offer a product […]

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The 3 Critical Stages of Marketing an ICO

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There’s more that goes into launching an ICO than coming up with ways to raise money. A good ICO serves as the foundation which determines your project’s future success because blockchain startups need exposure and community support. To help with this, it is important to remember that startups need to invest time and resources into […]

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ico marketing strategy

12 Pillars of Successful ICO Marketing

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Introduction Running a successful ICO is daunting. All of the pieces have to fall into place with impeccable precision or the project risks failure. You see, most projects worth their salt are primarily pushed by technology. The core team is focused on solving a real-world problem but rarely understand the complexity of marketing a successful […]

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5 Thoughts About the Future of ICOs

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A few days ago it was my pleasure to sit down with the master communicator Terry Brock to discuss the future of ICOs. I really feel like the crypto space is quickly moving towards a new and more positive period of innovation and transformation. However, a large part of that transformation will require a significant […]

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Investing in Cryptocurrency: What Are Token Economics and How Do They Work?

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by Dennis H. Lewis Are you thinking about investing in an ICO? With all the press coverage around Bitcoin and other cryptocurrencies, it might seem like now is the perfect time to put some money into a cryptocurrency investment. But what are you actually buying when you invest in an ICO? And is this the […]

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7 Mistakes Most ICO White Papers Make

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Before we start, take a look at what I consider to be a well written white paper: Suchapp | OPEN Platform Who cares? After all, pretty much any old ICO can make a gazillion dollars, no? Well, while ICOs are raging popular right now, who wants to bet their future on whims of a probably […]

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What I learned about marketing a successful ICO

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by Dennis H. Lewis ICOs are all the rage. You know something is making a stir when sites like mashable.com and techcrunch.com are drooling all over it. And that’s what’s happening with initial token sales right now. However, the honest truth is that very few people have actually gone through the process from beginning to […]

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