ICO Success
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Why Community Building is an Essential Part of ICO Marketing

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Building a successful blockchain project starts at the grassroots level. Despite attracting more mainstream attention in 2018, the crypto world is still a closely-knit community of developers, small-scale investors, and supporters that tend to move around in the same online circles. These people serve as ambassadors of the blockchain community, and winning them over on […]

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ico marketing strategy

12 Pillars of Successful ICO Marketing

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Introduction Running a successful ICO is daunting. All of the pieces have to fall into place with impeccable precision or the project risks failure. You see, most projects worth their salt are primarily pushed by technology. The core team is focused on solving a real-world problem but rarely understand the complexity of marketing a successful […]

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5 Thoughts About the Future of ICOs

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A few days ago it was my pleasure to sit down with the master communicator Terry Brock to discuss the future of ICOs. I really feel like the crypto space is quickly moving towards a new and more positive period of innovation and transformation. However, a large part of that transformation will require a significant […]

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Investing in Cryptocurrency: What Are Token Economics and How Do They Work?

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by Dennis H. Lewis Are you thinking about investing in an ICO? With all the press coverage around Bitcoin and other cryptocurrencies, it might seem like now is the perfect time to put some money into a cryptocurrency investment. But what are you actually buying when you invest in an ICO? And is this the […]

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Why Every Ambitious Entrepreneur Should Consider Doing an ICO

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Let’s Talk Money Hey there, as an entrepreneur you’re almost always interested in money. After all, without capital your chances of succeeding are sorely limited. You need it to pay employees, build prototypes, run marketing campaigns and occasionally go to Walmart for Doritos and Red Bull. (No self respecting bootstrapping entrepreneur goes to Whole Foods.) But […]

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7 Mistakes Most ICO White Papers Make

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Before we start, take a look at what I consider to be a well written white paper: Suchapp | OPEN Platform Who cares? After all, pretty much any old ICO can make a gazillion dollars, no? Well, while ICOs are raging popular right now, who wants to bet their future on whims of a probably […]

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What I learned about marketing a successful ICO

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by Dennis H. Lewis ICOs are all the rage. You know something is making a stir when sites like mashable.com and techcrunch.com are drooling all over it. And that’s what’s happening with initial token sales right now. However, the honest truth is that very few people have actually gone through the process from beginning to […]

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